In general, I think it’s good advice to be very careful when you are reading reviews of different mattress brands and types online. For one, and this is probably the biggest reason why, is that there are not a lot of checks and balances to see whether the person writing the review is unbiased. So, you’ll see that companies will have a testimonials page on their website and by chance almost all of the reviews are positive. This is not a coincidence. This is probably because the company cherry picks the best reviews to put on their website or just completely makes them up in the first place. The companies have absolutely no incentive to put up bad reviews of their mattress because they know that will really hurt their business. So, I would just about completely ignore a company’s website when looking for reviews.
Next, let’s consider a site like amazon.com. You don’t actually have to prove that you purchased the product in order to write a review. So, there’s nothing to really stop a company from having a bunch of people associated with the company writing lots of good reviews on Amazon. There’s a ton of other sites like this where you don’t need to show proof of purchase before you are allowed to write a review. Because of that, you really need to consider the source when assessing whether a review is unbiased.
The other thing you need to think about is that the people writing these reviews probably have no idea what they are talking about. A lot of them will also review the mattress before it has even arrived or after just a week of having the mattress. You have to look at the time frame and be very discerning to make sure you can really trust what the person is saying. Half the time, the person will probably give inaccurate information as well. You have no idea if what they person is saying will apply to you, so make sure you keep this in mind when reading reviews.
Overall, I would just be very careful when looking at reviews of different mattress brands. I like the site whatsthebest-mattress.com because it has a good forum that is pretty well monitored. It seems like the community is generally interested in helping everyone out and it is all from an unbiased perspective. I also like slumbersage.com. That’s just one person’s expert perspective on a bunch of different brands and topics. Either way you look at it, be careful out there and read enough reviews so that you can get a good thesis on a company and a particular mattress. The ultimate goal is to get a great deal on a great mattress (which I talk more about here). In order to do that, you have to be willing to put in some time and do some good research.